How to Register a UK Trademark for Your Brand
As your online business grows, your brand name becomes valuable. A registered trademark helps protect that name, can make it easier to deal with copycat listings and is often required for brand protection programmes on marketplaces. In the UK, trademarks are registered with the Intellectual Property Office (IPO) . Here is a simple overview of how the process works. What Can You Trademark? You can usually register a brand name, a logo or a slogan, as long as it is distinctive and not simply a description of the product. For example, "Best Soap" describes the product and would be difficult to register, while an invented word is much stronger. Step 1: Search Before You Apply Use the IPO's free trademark search to check whether someone has already registered the same or a similar name for similar goods. If a very similar mark exists, your application could be opposed. A quick search can save you money. Step 2: Choose Your Classes Trademarks are registered for speci...